3 Conversion Tracking Metrics that Matter for your Website

What are conversion tracking metrics?

A conversion is an action a user takes on a website or mobile app. Marketers often identify a number of different conversions as important metrics for their websites, including purchases, add-to-cart actions, and time spent on specific pages. Conversion tracking is simply capturing data and reporting on these actions. Those who help run an online business know that conversion tracking is an absolute must.

Why does it matter for my business?

As long as your business uses its website for sales, or if it is running any forms of digital advertising, it is essential to measure conversions in order to know where purchases or certain desired actions are originating from. On a Google Ad, for example, one can use conversion tracking to see exactly what is happening after people interact with the ads.

Truly, there are hundreds of different conversion metrics to measure. Here are some of the metrics that matter the most when it comes to increasing sales.

1. New Visitor Conversion Rates vs Returning Visitor Conversion Rates

New visitors and returning visitors are on your website for different reasons. It is important to measure their activity separately.

Measure what interests new visitors and capitalize on that. Factors that matter here are how user-friendly your site is and how much value you are providing as a first impression. Cazarin Interactive designs websites using persuasion architecture to turn more new visitors into leads.

As for returning visitors, follow their journey more closely and see where they are dropping off. Some big conversion tracking metrics to pay attention to in this case include exit pages and time on site.

2. Value Per Visit

This conversion tracking metric assigns worth to the visitors to your website. Many factors are taken into account for this data, but overall, it tends to be the number of visits divided by the total value created. Although that value can come long after a visit, or because it might seem intangible, it can still act as a number to refer to when setting goals to increase profits for your online business.

3. Leads Generated

Although traffic and traffic sources are important conversion tracking metrics, those details don’t make the biggest difference towards growing your business. Leads, however, do. A lead can be qualified as someone who submits a form that gives you contact information (email, phone, etc.). Lead magnets like free downloads attract that website activity. These are all parts of your conversion path, or the course of actions your prospects complete to become leads.

Cazarin Interactive created 800% more leads than originally estimated for one manufacturing company by building a website using persuasion architecture. After implementing forms and visible CTA buttons, Cazarin started tracking 80 leads a month.

Cazarin Interactive is a SharpSpring Platinum Level Certified Partner. We use SharpSpring’s sophisticated tracking tools to measure web visitors, opportunities, leads, and a full range of data on our clients’ websites and lead generation efforts.

Do you need to collect better data on your website to increase sales? Contact the Cazarin team today to discuss how to improve your conversion tracking metrics.

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