Click below to see an example of an infographic on Responsive Website Design:
Should You Be Using Infographics?
Infographics can be very useful in the following situations:
- If you publish blogs or articles and would like to bring more attention to your content.
- If your business or blog has a presence on Pinterest. Pinterest is fueled by powerful images, with infographics as one of the main stars.
- If you have complicated results, data, or timelines you’d like to share with your visitors, and need an easy way to convey them.
- If you’d like to share your industry knowledge with your followers, and could use an attention-grabbing, potentially viral way to do it.
What makes a good infographic?
The colors of an infographic need to grab attention without being overwhelming. Consider using your brand’s colors, seasonal colors, or build off of the images that lead the topic. See this example created by Cazarin’s team.
If you’re planning to post on Social Media (and you should), your piece will end up in a feed of other images. The text must be readable enough at smaller sizes, particularly your headlines and subheaders. Check out this example!
Balance white space with content. Balance text with graphics. Balance dry data with interesting tidbits.
Don’t build an infographic just to build an infographic. Make sure it contains meaningful information and tidbits that can be read quickly or understood visually. If your infographic has text in paragraphs, take those parts out and let them take their rightful place in an article. See this example by Cazarin.
This is a chance to show your business’s expertise, and it should be branded accordingly. In addition to including your brand colors and your logo, work in your own message and personality. Use your brand’s voice, and include tidbits about your experience or your specialties where appropriate. See this somewhat subtle example from Ford about childhood “The Road to College.”
An infographic is only as good as the information it displays. Be sure to use only credible, accurate information, and place reference links in the footer of the infographic.
Resources for Infographics
These days many companies have locations in several cities and/or employees who work remotely, work from home, or are on the road.While online tools mean that staff is more flexible and mobile than ever, your productivity and office spirit may pay the price.
How to combat this modern mobile office dilemma?
Company Portals and Intranets.
Intranets have been around for years, but have recently become much more advanced, customizable, and affordable. You no longer need to dread logging in to some monochromatic bulletin board of boredom, provided you can even remember your password.
Today’s intranet systems can handle group chats, individual messaging, file sharing, large numbers of employees, and fun components like staff photos, company event calendars, polls, and forums.
Many distribution companies or those with sales agents use Intranets for their reps to be able to log in, find documents and information, and get what they need easily—no matter where they are. Member-based organizations can use intranets in similar ways.
Take Cazarin for example. Our former intranet had fallen out of use, so we created and implemented our own upgraded Intranet system, and we highly recommend this product for other small businesses.
- Staff can collaborate on Forums and Discussions, which are updated with comments in real time instead of keeping track of emails
- HR forms, such a Vacation requests and Payroll submission, can be done online
- Branding assets, such as logos, branded documents, and brand guidelines can be accessed from anywhere, with the knowledge that you’re using the newest version.
- The Projects capability allows a project leader to determine tasks to be done, assign them to people, and watch the progress of an endeavor.
- Polls and voting allow us to easily manage our internal contests. Yes, we do internal contests.
- An admin can grant different access levels to different people, and can place people in private groups according to department.
For all these reasons, we’ve created bWell Software.
Check it out here: www.bwell.software
Designed by our in-house designers, and built off the dual meanings of the word “well”—bWell is both a place to “come to the well” to catch up and discuss, and also has the goal of keeping our company and our people well.
bWell is extremely customizable for the company that uses it. We help identify what will help a company Be Well, based on your industry, your size, and the way you would use the system. Then we build the intranet around your needs. For us, we included Group Chats, Polls, and Forums for quick discussions on topics, and use the File Manager and HR forms regularly. Starting at $95/month, plus a one-time set-up fee, there are several affordable options.
Want to try a demo?
Request a Demo of bWell to see how this intranet solution would fit your company’s needs. Or Contact Cazarin Interactive for more information on this and our other digital marketing solutions.