Positioning Your Brand | Keep your brand shining

For companies with growth in mind, a marketing strategy and implementation must be set.
Business leaders must recognize the importance of setting up a marketing strategy and implementing it with a …Read More

Six Steps to Turn Negative Reviews into Brand-Building Moments

Advice for leaders who understand reviews are part of their brand
Corporate leaders invest significant resources and energy into building a strong, viable business. As a result, our egos can readily …Read More

Understand Yourself First: 4 Types of Brand Statements Every Company Needs

We love branding. As marketers, helping a company make a visual representation of their brand is a fascinating process. But before talking about logos, before choosing colors, and before tossing …Read More

The Keys to a Good Logo – Check Yours Against These 6 Tips

Your logo is one of the most important aspects of your brand. It acts as your spokesperson, communicating on your behalf to current and potential customers. It must be easily …Read More