Position (and Reposition) your Brand
Position & reposition your brand for your market as demographics and technology change customer behaviors | Brand refreshRead More
Six Steps to Turn Negative Reviews into Brand-Building Moments
Advice for leaders who understand reviews are part of their brand
Corporate leaders invest significant resources and energy into building a strong, viable business. As a result, our egos can readily …Read More
Understand Yourself First: 4 Types of Brand Statements Every Company Needs
We love branding. As marketers, helping a company make a visual representation of their brand is a fascinating process. But before talking about logos, before choosing colors, and before tossing …Read More
The Keys to a Good Logo – Check Yours Against These 6 Tips
Your logo is one of the most important aspects of your brand. It acts as your spokesperson, communicating on your behalf to current and potential customers. It must be easily …Read More
Questions You Need to Answer Before Starting Your Company Blog
You want to start a blog for your company. You’ve heard it’s great for your SEO, creates free press, and best of all, is easy to start. It almost sounds too …Read More
