THE CLIENT | Tramonto Circuits
As a turnkey global provider of high-quality flexible and rigid printed circuit boards, Tramonto is a premier leader in circuit and PCB manufacturing. Their electronic board assemblies provide necessary components for transportation, aerospace, and general manufacturers as well as life saving technologies used to maintain climate control for organ transplants. Known in the industry for outstanding quality, product durability and exceptional customer support, their reputation is backed by the feedback from their many customers.
CLIENT CHALLENGES | Promoting Their Quick Product Turnaround
When Tramonto Circuits reached out to Cazarin, their main concern was that their website lacked a user-friendly interface that did little to highlight their competitive edge; their quick turnaround time, fast delivery, and high-quality products/services ratio. They also needed a secure method for clients to upload circuit design files when submitting an online assembly request.
THE IMPACT | Real Results
Paid Advertising Reach
466.7%
Increase In Conversions
265.6%
Increase In Conversion Rate
466.7%
Decrease In Cost Per Conversion
Organic Reach
236%
Increase In Organic Search Clicks
250%
Increase In Organic Search Click-Through-Rate
Increased
RFPS
100%
Increase In Monthly Lead Generation
THE CAZARIN APPROACH | Building a New Information Architecture
Getting to know the faces behind Tramonto, it was apparent to Cazarin there was more to the Tramonto story than just being competitive; there were several differentiating factors that set Tramonto apart from the competition, including their 24-hour quotation process and on-time deliveries (something their competitors lacked). To allow customers to easily adjust to the functionality of the new website and all of it’s content, blogs, videos and links to social media, The Cazarin approach included:
THE OUTCOME | The Rewards of the New Marketing Strategy
Tramonto Circuits saw almost immediate results with increased web traffic and high conversions within just two months after the website launch. Each aspect of the Tramonto marketing strategy focused on enhancing prospect consideration and generating sales leads for new and repeat business. Today, Tramonto is positioned as the precision team to design circuits for the medical field, aerospace technologies, transportation sectors and consumer electronic brands. With such great results, we continue to partner with Tramonto and will be developing and creating additional campaigns, blogs and video outreach.
