Case Study

World’s Best Vapor Technology Brand Explodes in the U.S. Market

Tracense is a technology company seeking to secure better, everyday life for all of humanity through their vapor-based electrochemical sensors.  Capable of identifying a large variation of chemical families, Tracense’ pioneering technology senses and analyzes explosive compounds.  Their mission is aimed at preventing present and future threats and dangers to humanity in industries across the globe. 




Based in Israel, Tracense sensed a need to enter the U.S. marketplace with their technology and approached Cazarin Interactive to create a dynamic strategy to help build their infrastructure.


Cazarin led extensive U.S. market research that was imperative to build a highly sophisticated web platform, digital and print brochures and an impressive library of product and service videos.  Targeting U.S. business sectors such as military and law enforcement agencies,  airports and other major border checkpoints has helped identify Tracense as a significant world leader in security using vapor-based sensor technologies.

Partnering with Tracense

Partnering with Tracense’ secured IT team, Cazarin led extensive U.S. market research to build a highly sophisticated web platform, brochures and an impressive library of product and service video messaging.  Their strategic marketing plan has helped identify Tracense as a significant leader in vapor-sensing technologies for the hospitality sectors, military and law enforcement agencies, U.S. embassies, airports and other major land, air and sea security checkpoints. 

Tracense and Cazarin Execute Safety First Policy

Knowing that security is top priority for Tracense, Cazarin was happy to work closely with the Tracense security and IT team.  Capturing every detail from Tracense was an important step from the onset of this project.   “We knew that Tracense had the exact technology that U.S. businesses needed to expand their security measures and we had to get every detail right”, says Ricardo Ortizcazarin, owner of Cazarin Interactive.  “Tracense was depending upon us to tell their story and explain how these new safety sensors were protecting humanity and making better life experiences.” 

Large Project with Big Rewards

Cazarin will be the  first to say that the Tracense project was a huge undertaking.  Utilizing dedicated account teams for market research and multiple account partners, Cazarin is proud to be part of the success that Tracense has encountered.  With increased RFI’s (requests for information), product demonstrations and general interest, Tracense now has increased website traffic with world-wide interaction that has led to more clients and increased brand awareness. 

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