THE CLIENT | Total Automotive
Total Automotive is a nationwide wholesale distributor of OEM and replacement auto parts. As one of the largest suppliers of OEM auto parts in the nation, their online database is quite robust. It was a priority to have a strong website that could host all of these parts and activity and provide a purchase flow that was easy, efficient, and accessible. Creating a website that appears simple, however, can require a lot of not-so-simple work. Totalauto.com is a very complex website built with four different technologies.
THE IMPACT | Supporting a Robust Business
Improved visuals
Total Auto’s visual brand was greatly improved through improved imagery across all their marketing materials that showed the quality of their parts and the magnitude of their database.
Clear communications
Communications with customers and prospects was improved through a brand new social media presence and unique portals on the website that guided visitors to the right place.
Organized outcome
Total Automotive has many layers to its business. Cazarin Interactive was able to create one entity to support all efforts.
CLIENT CHALLENGES
The team at Cazarin Interactive helped identify a number of needs:
Cazarin’s Solution
Cazarin Interactive applied its signature Marketing Fusion program to help elevate the Total Automotive brand. This included:
