![logo](https://www.cazarin.com/wp-content/uploads/2023/08/logo.png)
THE CLIENT | Total Automotive
Total Automotive is a nationwide wholesale distributor of OEM and replacement auto parts. As one of the largest suppliers of OEM auto parts in the nation, their online database is quite robust. It was a priority to have a strong website that could host all of these parts and activity and provide a purchase flow that was easy, efficient, and accessible. Creating a website that appears simple, however, can require a lot of not-so-simple work. Totalauto.com is a very complex website built with four different technologies.
![iStock-1267477828-min](https://www.cazarin.com/wp-content/uploads/2023/08/iStock-1267477828-min.jpg)
THE IMPACT | Supporting a Robust Business
![website](https://www.cazarin.com/wp-content/uploads/2023/03/website.png)
Improved visuals
Total Auto’s visual brand was greatly improved through improved imagery across all their marketing materials that showed the quality of their parts and the magnitude of their database.
![customer-service](https://www.cazarin.com/wp-content/uploads/2023/08/customer-service.png)
Clear communications
Communications with customers and prospects was improved through a brand new social media presence and unique portals on the website that guided visitors to the right place.
![report](https://www.cazarin.com/wp-content/uploads/2023/08/report.png)
Organized outcome
Total Automotive has many layers to its business. Cazarin Interactive was able to create one entity to support all efforts.
![Yellow fork lift stopped in a warehouse](https://www.cazarin.com/wp-content/uploads/2023/08/iStock-473243566.jpg)
CLIENT CHALLENGES
The team at Cazarin Interactive helped identify a number of needs:
Cazarin’s Solution
Cazarin Interactive applied its signature Marketing Fusion program to help elevate the Total Automotive brand. This included:
![iStock-1150916482-min](https://www.cazarin.com/wp-content/uploads/2023/08/iStock-1150916482-min.jpg)