THE CLIENT | Point North
Point North is a leader of IT services headquartered in Inver Grove Heights, MN – offering customized solutions to a multitude of industries. Point North seeks to listen, customize, and solve. We are helping them secure their goal of becoming the regional leader in full service Managed IT, including on-prem IT management, local cloud services, and IT Security services. They have been a valuable client over the past 20 years.
CLIENT CHALLENGES | Develop a Brand Message
We spoke with Point North’s president, Brian Emerson who founded the company in 2005. “We needed a partner that understands our business. We also wanted a full-service marketing company, not just a single web designer.” After hearing that the top needs of our client was messaging and marketing, we decided to focus on an all-encompassing marketing strategy to develop a brand message and analysis that led us to do a rebranding of the company. Our strategy included aspects such as web branding, social media posts, and email campaigns.
Point North stated that the “high points” of our marketing process included:
The presentation of their new brand
Logo and color changes
Review Progress on initiatives as a team
THE CAZARIN APPROACH | Branding, Web Design, and Maintenance Support
The 3 main services we have used to market Point North during our business partnership include branding, web design, and maintenance support which allowed them to streamline their process. They don’t have to worry about marketing and website updates anymore because our team takes over these tasks.
THE IMPACT | Real Results
Helped them rank higher in Minneapolis /St Paul area for 15 keywords
Increased web traffic by 100%