The strategic vision for Mazzoni was to grow their client base and to be recognized as a lead manufacturer across the globe. Knowing it was difficult for US prospects to find Mazzoni organically and navigate to a translated website, they needed someone with U.S.-based experience to customize their website for optimization and brand visibility.
Their existing website was perfect for their current client-base, but it lacked the performance needed to penetrate the potential customers in the United States. The strategy included enhanced website SEO, a secured host provider along with a mobile-friendly interface.
A New, Custom-Built Solution
Through market research on potential U.S. customer demographics, U.S. competitors and potential new market areas, Cazarin Interactive presented Mazzoni with a secondary website designed to represent Mazzoni operations in the United States. We focused our strategy on gaining organic traffic to their newly designed and keyword-rich website. The optimized site with strong SEO page content was designed to help Mazzoni gain organic reach and results for their new marketing promotion.