Positioning Your Brand | Keep your brand shining

These are the steps we follow

Brand Review and Messaging

We make sure your brand is solid in all pertinent channels. The message should be crisp and easy to understand to prospective customers why they should consider buying from your company. This is the bedrock, the foundation of the process.

Website Enhancement and Other Materials

Once we have established the brand and messaging, we will implement it into all the needed materials.

1. Website – Your website should have compelling copy that is engaging and will entice your website visitors to take action. It should clearly speak your brand messaging and your branding should be consistent throughout. 
2. Digital Channels – Your branding on your digital channels, including social media, should be just as consistent as on your website. Your logo, your brand colors, language, and tone should all be easily recognized by anyone who has come across your brand before. There are many digital channels to choose from, but by conducting social listening and audience research, we will know which of them is the best one for your business. 
3. Business Cards and Stationary – Your logo, colors, and fonts are what you will need to keep consistent on your business cards and stationery. We make this easy by providing a brand guide/kit that your team can utilize to remain consistent. We believe in a holistic approach to building a brand and no stone is left unturned. 
4. Ads – Digital Ads are useful for any business to grow at a faster pace. You must implement digital ads if you want your business to reach a wider, targeted audience. Our team can help you to select the right platforms for your digital ads and handle everything from ad creative to campaign creation and management.
5. Videos and anything else needed – Content for your business doesn’t only include copy for your website and blog posts. Consumers now prefer videos, images, live videos, and other engaging content.  All of these materials must be cohesive and should complement each other. 

Marketing Campaigns

Once we have established the brand, messaging and have tweaked the materials, we will implement ongoing marketing efforts. For an effective marketing campaign to work it must have the following steps.

1. Establish your brand – A strong brand establishes trust and brand loyalty in your consumers. It tells them who you are and what you do.
2. Define your buyer personas – Buyer personas need to be defined before you create any content or build a marketing strategy. Simply put, it is a breakdown of who your target consumer is and all their attributes. It helps you to develop a marketing strategy they will respond to. 
3. Create S.M.A.R.T KPI goals – A good marketing campaign includes precise KPIs. For example, this can be: “increase eCommerce sales on body butter by 30% in 3 months by using digital ads targeting women between the ages of 18-30”.  Your KPI goals should always follow the S.M.A.R.T principle. 
4. Select the marketing tactics that will work best for your company – Because your company’s goals are specific, what works for another company might not work for yours. Our marketing team will collaborate with you to decide which methods will give you the best results
5. Establish your advertising budget – Your ad spend will vary based on your KPIs and your overall budget. Together, we will come up with the appropriate budget for your needs. 
6. Launch marketing campaign – It’s go time! All our combined efforts will lead to a successful marketing launch that will see your business reaching a wider audience of consumers who need your products and services. 
7. Track Results – It is recommended to analyze your marketing efforts monthly or quarterly. Whenever it is done, it is important to note what works and what doesn’t and adjust if needed. A good marketing strategy is ongoing and flexible.  

Final Takeaways

When you use Cazarin Interactive as your marketing partner, we become a part of your company, an extension of your marketing and sales department.  In some cases, we actually become your full team. We help to develop your brand identity, messaging, and implement an ongoing marketing strategy that will help your business grow.