The Bluebird Group came to Cazarin with only a name and a great business idea. We worked together to develop a modern, yet timeless visual aesthetic that would effectively communicate their brand story and launch their business upward.
Through an iterative process, we explored a variety of unique logo designs. When considering visuals we made sure to distance ourselves from another popular brand that utilizes a little blue bird. The end result was a logo that was memorable, innovative, and timeless.
GETTING OFF THE GROUND
We applied the new brand aesthetic across various materials including: a responsive website, business cards, letterhead, and other marketing pieces. The end result is a cohesive brand presence across every touchpoint.
PRINT COLLATERAL DESIGN
Cazarin’s team did a great job at shaping the brand identity for The Bluebird Group. From our logo to our website’s look and feel to our business cards, they successfully captured the innovative, personal tone we wanted to communicate.