Case Study

Leveraging A Branding Refresh

Realizing that their website did little to focus on the component repair portion of their business, Proto Services reached out to us in 2018 for what they thought would simply be a new website and just a quick refresh on their brand presence.  Our solution for them was to blend a new website with a new social media presence to position them as a company that offers quick-turn, short-run circuit board assembly and repair services.

Problem

Proto Service had a website that was not optimized for SEO, lacked searchable keywords, had a limited design for mobile devices, and failed to reflect the repair side of their established, 20-year old business.

Solution

We designed a refreshed site to attract their target clients that need full-service circuit board assemblies as well as their component repair services.  With optimization for mobile and desktop interfaces, we began a strategy that began with Google advertising. Our team also crafted promotions to reach those searching social media platforms with a strategy targeted to LinkedIn ads, too.

Marketing Solutions with Big Results

After the newly optimized website launch and new social media strategies, COVID-19 began shortly thereafter. While many businesses suffered an economic downturn, Proto Service experienced just the opposite. Their repair services were in such high-demand that they soon decided it was time to expand their staff to accommodate for the influx in business.  Thanks to a few improvements and a strong promotional strategy, Proto Services has remained visible and is continuing with regular promotional opportunities.

“The highlights of working with Cazarin came when we saw the new website launched and the brand was redefined.  The most exciting part came when we began to see new customers knocking on the door for our repair services.  The strategies that Cazarin put into place helped us to quickly gain new business – and for the first time in 20 years, we are adding a sales team to our staff to remain focused on new business development.”

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