Marketing Plan Development, Marketing Research, Marketing Strategy
Marketing strategists lead companies through a process of opportunity identification, business case development, and the creation of a brand and omnichannel plan. They manage the transition from ideas to action plans.
Marketing strategists work as directors of marketing at companies that are implementing digital marketing and e-commerce initiatives.
Expertise may be demonstrated by:
- Holding a senior level position at a consulting company, digital agency, or a director/VP level job within an industry vertical.
- Demonstrating a strong understanding of how businesses can benefit by implementing digital marketing and e-commerce approaches.
- Demonstrating thought leadership in digital marketing through blogs, articles, or book writing.
- Having a track record of leading strategic initiatives such as branding and digital transformation efforts.