mobile phones

Look at your phone. Now look at your website.
Which do you upgrade regularly? 

In 2007, the first iPhone brought in the smart phone era. Featuring the EDGE network, an exorbitant price tag, and no app store, it was cutting edge technology. Since then, mobile technology has only continued to explode. From the recent introduction of the iPhone 6 and iPhone 6 plus, to the surge of tablets, phablets, and wearables, computers are quickly losing their internet monopoly. For many countries, mobile browsing is the only widely accessible internet.

Behind the surge of smaller, more powerful devices is an equally evolving internet. In the timespan between iPhone 1 and 6, CSS3 has become robust and dependableHTML5 has taken over the role Adobe Flash used to play. Separate mobile sites are gradually fading away in favor of responsive design. Just like it’s odd to see a non-doctor with a pager strapped to their hip, you don’t often see sites that use frames (even though both were totally cool).

The Coolest Pager Ever

This has some obvious ramifications. First and most obvious, websites must be designed with mobile users in mind. They may not be a site’s primary audience, but your customers expect to be able to access basic functionality and information from wherever they are, whenever they can connect. If your site is unusable on a standard smartphone, their experience is one of frustration — and ultimately disappointment.

Secondly, and perhaps less obvious, is that websites must be updated with nearly the same frequency as smartphones. The technologies both are built on evolves at a similar pace. The capabilities involved grow in tandem. If your phone feels sluggish and outdated by year 3 of ownership, chances are your website could use at least a face-lift.

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Erin is Cazarin's marketing manager and resident goat expert. Her favorite color is #330080, and her non-work life consists of Pinterest and a steady rotation of crafts.