Visually Organizing the World of Digital Marketing and Social Media
The famed Conversation Prism gets a revamp for 2013 with focus on social media usage and brand value. As a small business owner, finding targeted venues for genuine communication is top priority for any long term marketing strategy.
Depending on your audience this can range from trade shows and industry publications, to broadcast spots and event sponsorships. Today this exploration is beginning online through a mix of direct and inbound marketing efforts.
The Conversation Prism gives a clear picture of how the social media landscape applies to your business. It presents digital marketing as an ongoing process of:
Every platform has its strengths when put to the right task. The prism puts the whole spectrum of options into context for how they can help build your business.
Communities like Fancy, Etsy and Pinterest are powerful for displaying consumer products and reaching a lifestyle segment whereas LinkedIn, BranchOut and Identified are ideal for building business referrals and expanding your professional network.
With so much potential on the web for valuable contact, knowing which tools to leverage and when becomes the most important question of your digital strategy.
Contact Cazarin today and discover the potential available for you.