We have all heard, and certainly experienced, that responsive websites and mobile-friendly web pages are a “must” for today’s mobile-heavy browsing. Now Google is publicly recognizing this distinction and will be penalizing those sites that are not optimized for mobile.

You may have recently received a warning from Google that looks like this:

Google Mobile Usability Issues

What does this mean?

In short, Google is starting to openly take mobile-usability into account when ranking sites. If your site is not mobile-friendly, it will start to rank lower when users search from mobile devices.

This new ranking factor is scheduled to be rolled out on April 21.

Here’s what you can do to prepare:

  • Check Google Webmaster Tools or ask your project manager to let you know if your site has received Google’s Mobile Usability Issues warning.
  • Review which pages, if any, are reporting mobile issues. You can ask your project manager for a full report if you’re not able to access this.
  • Review Google Analytics or ask your project manager to let you know what percentage of your current audience is browsing from a mobile device. If it’s a large percentage – you should strongly consider redesigning your site to better fit Google’s new standards for mobile usability.

Learn more:

You can read Google’s official announcement here for more details.

If you have any questions, please reach out to us.

Erin is Cazarin's marketing manager and resident goat expert. Her favorite color is #330080, and her non-work life consists of Pinterest and a steady rotation of crafts.