People still ask me this question.

I’ve been in the website development business for over 16 years, and I still run into prospects who say “I don’t know if I really need a website.” It happens less now than when Cazarin began in 1999, but the question still comes up.

The answer is YES, and here’s why:

  1. It’s where the customers are.
    First, your competitors are probably online, and your audience surely is.
  2. It’s how people research.
    According to, 81% of people research online before making a large purchase. If your name is not in the mix as potential customers are browsing, you are likely missing out on sales or leads.
  3. It’s where people expect to find information.
    Whether you sell items online or just have a descriptive website where customers get to know you and your product/service, the website is often the place people start. The public can find information on your brick-and-mortar location(s), your company story, or your capabilities. It doesn’t have to be complicated or fancy, but it should be there.
  4. It gives small businesses a leg up.
    The internet has actually leveled the playing field so that smaller companies can readily compete with larger ones if their message and accessibility comes across through their website. Don’t be discouraged because you’re small—be encouraged because you can offer a different experience than larger companies.

Technology keeps innovating. Don’t be left behind.

There has not been a period in history as dynamic and fast-changing as the years from 1997-2014. The use of technology, especially the internet, has given rise to incredible advancements and opportunities in business. Note the explosive growth of companies like eBay, Amazon, Google, just to name the obvious. These companies have grown larger than any others like them (and in Google’s case, inspired a whole new category of business).

Simple Company Websites are just the beginning.

Today, businesses large and small create amazing connections using the internet and cloud technology. It all begins with having an online presence in a website. Here are a few examples of how companies are re-engineering themselves to meet the times.

  • Work from anywhere. Employees work from home with full access to the office: they connect through their computers and online chat, have secured access to your internal files, and can even use their office phone number.
  • Communicate with anyone. You can communicate with someone halfway across the world just as easily as you would with someone next door. Skype, e-mail, and other communication services have shrunk the globe smaller than ever before.
  • Share anything. You can send files, nearly instantaneously, from anywhere in the world as long as you’re connected to the internet through services like DropBox or Google Drive. In most cases, it’s free.
  • Shop for anything, any time. Online shopping has become a huge force. This holiday season, 56% of holiday shoppers plan on doing shopping online. Purchase products from the comfort of your couch, have them delivered, and never have to brave the elements to get it done.
  • Interact instantly. Connect to customers more personally than ever through Social Media. If a customer or a prospect has a question or comment, you can instantly interact, help them, and in the end, hold the power of the conversations about your brand.

What does this mean for your company?

The facts above are the new reality. You might think your business doesn’t need a website, or that your business model can’t take advantage of the internet. Sooner rather than later, however, your competition is going to figure out how to take better care of your customers—online. Would you rather wait for that to happen, or adapt and innovate today?

Need some advice on how a company website can help your business grow?
Contact me personally for a free consultation to talk about getting your website started.

USA Today

Retailing Today

Ricardo started Cazarin Interactive in his basement in 1998, with the crazy idea that the World Wide Web was about to change business forever.