 |
- The Text Doctor |
Cazarin invites you to celebrate 5 years of success! 
Take a break with our |
  |
More Info
Directions
Electronic markets create the environment in which we interact in the global electronic media. The electronic information that is creating markets and performing transactions implies the possibility of big impacts. Yet, how can you measure the impact and how successful your electronic market is? Although difficult in an environment where consumers (customers) are often anonymous and empowered with the ability to globally shop, there are tools of measurement when looking at your web site.
Let's go back to your beginning, your planning stage. In the time crunch to get a site live, often the planning stage is rushed through. In other words, the proverbial cart goes before the horse. Reflect on your goals and objectives your site was designed to achieve. Whatever goals and objectives you had (or have) are they being met? For example, consider the following:
- Were sales to be increased?
- Were you to decrease the number of surface mailing pieces?
The second tool is an assessment of the look and feel of the web site. Does it accurately portray who you are and what you have to offer? Does it appeal to your market segment? As with first impressions, the look and feel is vitally important. Does it invite users to stay or click to go?
There are three reasons why people visit the web: information, entertainment or applications. Therefore, building good navigation that can accomplish one or more of the purposes is not easy. Landmarks need to be clear and intuitive. Have you assessed your web site's navigation?
Functionality and compatibility are tools of assessment for web sites. With a variety of browsers and platforms your site needs to be repeatedly evaluated. An easy, yet time-consuming assessment task is frequently checking for broken links. Is it printer friendly?
Never underestimate the power of web content. The content must be concise, easily understood and ultimately appeal to your market segment. Does your content accomplish this task?
Learn more about web site assessments at www.cazarin.com where we invite you to download our FREE assessment tool. Let's see how you measure up!
| 10. | We've captured your interest because you're reading this, aren't you? |
| 9. | Your boss wants it affordable. You want it superb. Have your cake and eat it too. |
| 8. | No broken promises, no broken links. |
| 7. | Our thinking takes place outside the box. |
| 6. | 5 years of attractive sites that attract customers. |
| 5. | We have a time-share in Cyberspace. |
| 4. | We're on top, online and on target. |
| 3. | Our clients are our top priority. |
| 2. | With a name like Cazarin, we've got to be good. |
| 1. | Results, results, results. |
 |
Phone: Fax: e-mail: |
952.404.1222 952.404.1219 info@cazarin.com |