The Cazarin development process has continued to grow and adapt with the evolution of the Internet. Our process begins with rich communication and discovery with you. From there, we refine all the best ideas, strategy and tactics into the project plan. Then we guide you seamlessly through the project development phase, the project launch and follow up.
DISCOVERY
In this initial idea exchange, we will work together to determine the purpose and goals for your website. We’ll discuss marketing strategies, target markets and ROI expectations. We’ll begin to explore if Cazarin is a match for your project. Based on the information gathered, we will provide you with a general estimate for the project, as well as strategies and alternative options to reach your goals.
NEEDS ANALYSIS
We will use the information gathered during an interview process phase as the basis for developing a comprehensive road map for your project. The Needs Analysis is the blueprint for the project. It includes: online marketing strategies, target market summary, competition research and comprehensive information architecture of your website. Together, agreeing upon a direction we will initiate design and development.
DESIGN
At this stage, we’ll bring in our design team to gather information for creating your project’s look and feel. Based on a detailed questionnaire, we will gather your feedback on a number of design topics: colors, feelings, layout, navigation and more. This is the ideal time to provide us with any graphics to be used within the design such as logos or photos of your products or facility.
FRAMEWORK DEVELOPMENT
Once you have approved a final design, we will begin to program sub-level sections for your site, as well as any special systems or databases included. At this point in the project, you will have access to your site’s progress on Cazarin’s eProject software system.
EDITORIAL DEVELOPMENT
Content organization begins very early in the project so that all materials are ready for inclusion in the site by this point. Professional content editing and copywriting services are available through Cazarin’s copy/editing department. After the framework is in place, we will be ready to input your content.
QUALITY ASSURANCE
At this stage, your website is almost complete. We thoroughly review the site to ensure that everything works properly: all links are in place, graphics load correctly, content is complete and layout is exactly right. We also test the site with various browser platforms and computer formats. We’ll ask you to complete a final review of your site prior to its launch.
LAUNCH SITE
Your site will be uploaded to its server (under our hosting program or yours) and become “live” for the world to see!
WEB MARKETING
We will help you determine your needs and the best strategies for reaching your target markets. From search engine optimization to full-fledged custom marketing campaigns, we offer a number of additional services to help you advertise and promote your website.
