Situation
Capture Marketing is a company that works with marketing and sales departments of companies that do not see eye to eye. By understanding and listening to both parties, they strive to resolve issues so the two areas can work together and be more productive. They align the visions of the marketing and sales departments with the company and with the creative vision of the company.
Another agency had been working with Capture Marketing but they were not satisfied with the results they were getting and turned to Cazarin Web Group for help in representing their company and creating their website.
Research
With a bad experience that did not yield desired results behind them, Capture Marketing knew what they wanted for their new website’s image and what they wanted Cazarin Web Group to deliver. They wanted to create a truly unique experience on the Internet to distinguish their website from others for the customer. Cazarin Web Group researched the target market demographic for Capture Marketing and looked at what their competition was doing, especially online with their websites.
Planning
With millions of competing websites online, this task would require creativity and innovation to stand out among the rest. So, Cazarin Web Group ran with the idea of creating a unique experience on the Internet. Developing and designing a website that represented an experience for the customer more than your typical website was the number one idea that drove the project.
Execution
Designers worked hard to make an innovative and interesting website while keeping the idea of “experience” in the top of their minds. They took the theme of Newton’s Laws and designed a website around that idea. An animated introduction featuring the Newton’s Cradle toy was used to represent the problems businesses face and how Capture’s business strategy could solve them. The Newton’s Laws theme was carried through the website to separate the content into sections based around the principle of a specific law. The website was designed to look like a computer desk that users could click on and interact with. The animation, videos and interactive elements used on the website created a truly unique experience for customers.
Evaluation
Since the Capture Marketing website has just recently been launched, there is not enough information to do an adequate evaluation yet. However, the website fulfilled the objectives of Capture Marketing and it communicated what they wanted to say to their clients. Cazarin Web Group met their expectations by creating a website that is truly a unique experience with a vision.
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