Four Internet Trends Your Business Needs
The Internet landscape is changing rapidly. Adaptability is critical. As your Internet business partner, we believe it is our responsibility to keep up with Internet trends so that you can focus on your own line of business.With that in mind, here are 4 current and critical trends in the Internet business world.
No Longer A Niche Market—It’s Quickly Becoming the Norm!
Mobile devices with WiFi and cell access to the Internet are vital in business today. Mobile device usage is quickly increasing and has become a viable marketing platform. If your current web page doesn't display well on them, you're losing customers.
A mobile version of your site has a number of benefits. You can count on a faster loading time as well as ensuring that your content can be viewed on a wider range of phones. Cazarin Interactive creates mobile websites that provide content and functionality without clutter. They are easily viewable in a mobile device (wireless PDA, smartphone, cell phone, etc.)
If the target market of your business includes Early Adaptors, you can’t afford NOT to optimize your website for mobile delivery - soon. And considering how quickly the landscape is changing, even if you aren’t chasing that demographic, you can’t ignore the eventual global inevitability of mobile usage.
At Cazarin we are experts in mobile optimization, which means you won’t have to lose the robust functionality, customer-friendliness, or maintainability of your primary site.
Shaping the Future Of Small Business E-commerce
Often misunderstood, cloud computing is essentially Internet application outsourcing. Rather than purchasing servers, storage, and every individual software app your business needs—as well as hiring a team of IT experts to integrate, test, and maintain those apps—you simply pay for a service that takes care of all that for you. That service is referred to as a “cloud.”
Let’s Trace This Backwards:
- At the root of profitability is productive resources
- At the root of productivity is efficient work
- At the root of efficiency is cost containment
- At the root of containing costs is cloud computing
Cazarin is proud to be on the forefront of cloud computing. In fact, we are pleased to introduce eCumulousData (trademark pending), Cazarin’s very own Internet application outsourcing service and synching technology. You’ll hear much more about this in the coming months.
An Internet Trend For More Than A Decade
Does your business have a Facebook page? Your competition probably does. What about Twitter and LinkedIn? Social and professional networking sites attract millions of visitors daily. You must incorporate social network audiences into your marketing plans. But marketing to them isn’t enough. Your website must be able to quickly adjust and fully adapt to trends and changes. If it takes your business several months to react to what’s hot in social networking, you are unwittingly engaging in planned obsolescence.
There are hundreds of website developers in the Twin Cities alone, plenty of which design beautiful and robust sites. What distinguishes Cazarin from our competition is our focus on building beautiful, robust, and nimble websites.
The Internet is simply changing too fast for businesses to remain viable if their websites require complicated change management processes and difficult programming code to adapt. With a Cazarin-designed site, your business will nimbly react to trends.
INTRANETS & EXTRANETS
The Future of Communication & Information-sharing
Consider These Questions:
- Why spend money on business travel when video conferencing is available?
- Why rent property for your business when your employees can work out of their homes?
- Why limit your candidate pool locally when technology allows you to employ people globally?
It used to be newsworthy when a Fortune 500 company outsourced operations to India or The Philippines. That wasn’t so long ago! Now, you probably can’t name one that doesn’t outsource overseas. As technology expands, our world continues to shrink, and that makes intranet and extranet applications critical.
Your company, the vendors and contractors you employ, your distributors, and even your customers need to be able to connect, collaborate, and deliver from the safety of your own secure extranet application. Likewise, your staff—whether it’s two people or 2,000—needs to be able to meet, communicate, interact, and share with one another within the confines of a secure intranet application.
At Cazarin, we understand the importance of collaboration. Certainly we partner with you when designing your website, but we see collaboration as so much more. Our eConnect application was designed to foster collaboration in your own business relationships. It infuses intranet/extranet synergy into your business, allowing you to collaborate with employees, partners, and customers alike.