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Flexibility is key—if you’re a gymnast, a bendy straw, a tree in the wind, or… a website.

To make life easier when you pick up your phone, the digital marketing world has created Responsive Design Websites, those magical sites that look and function the same whether you’re viewing them on your desktop, tablet, or phone. (The site you’re on right now is a responsive site, of course.)

Once upon a time, when smart phone and tablet usage started to skyrocket, web designers began creating secondary websites specifically for mobile use, and many are still in use. But there are several problems with this.

One, devices come in many different sizes, so even your mobile-friendly site may not display well on your visitors’ many varied screens.

Two, mobile sites are constructed with fewer images, videos, and text, and don’t always offer everything you’d like to access (Then we find ourselves accessing the full site and squinting to find the minuscule links we’re really looking for.).

Three, having two sites meant that Google had to crawl through more pages, usually with less content, which does not bode well for ranking at the top of those Search results pages.

Enter Responsive Website Design

Go ahead and resize your browser as you read this. Make it skinny and you will watch as the elements of this page (as all of our Cazarin web pages) resize and shift so that you are still able to see and interact with everything we’ve created for you (no squinting necessary).

Here’s Why Responsive Website Design is Important

Responsive websites are made to be readable, fit on any size device, and offer the same experience no matter how you are viewing it – in the end creating the best experience for your visitors. What’s more, Google lists it as a best practice when building websites; search engines prefer crawling and indexing your one set of pages. From an SEO and Social Media perspective, it also means all of your shares, links, and posts will lead back to your one site, improving your followers’ experience with your brand and your rankings on those ever-important search results.

Why You Need Responsive Design

“Responsive website design is the standard for providing an excellent, streamlined experience to all users, no matter what device they choose to use today, or tomorrow.”

Making a site to be responsive usually means building from the ground up, creating your site with specialized elements that will shift, re-align, and resize according to the screen’s size. Take a look at some of the recent launches of responsive designs by Cazarin Interactive, and let us know if it’s your turn to improve your site’s flexibility.

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Michelle wears multiple hats, and they all look good on her. From copywriting to PPC advertising to project management and beyond - she's a little bit Girl Friday and all the way awesome.