1. Communicate Clearly What Your Company Does
Don’t make your home page a guessing game. When placing images and developing content, define what you do and what you have to offer in both the written word and use of images.
2. Provide Updated, SEO-rich Content
Providing updated, SEO-rich content will keep you ranking high in the search engines as well as ensure your home page does not become stagnant. Cazarin Interactive has expertise in both search engine optimization strategies and dynamic content administration tools which make updating content quick and easy.
3. Display Links to Social Networking
Networking in today’s fast paced world is enhanced by the social neighborhoods offered by Facebook, Twitter, Linked In and You Tube. Don’t underestimate the reach that these applications have on business. YouTube has become the second largest search engine used daily by millions of people.
4. Ensure Contact Information is Easy to Find
Make it easy for your viewers to contact you. Either a contact link or phone number needs to be easily found on the home page.
5. Have Compelling Calls to Action to Motivate Your Viewers
Don’t underestimate the power of suggestion. Calls to action motivate viewers to take the next steps which could be filling out a form or picking up a phone or placing an order.